Privacy Policy

Last Updated: March 29, 2026

East Coast Rustic (“we,” “us,” or “our”) operates the website eastcoastrustic.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or make a purchase.

By using our website, you agree to the collection and use of information as described in this policy.

1. Information We Collect

Information you provide directly:

Name, email address, phone number, and shipping/billing address when you place an order or create an account
Payment information (credit card number, expiration date, CVV), which is processed securely by our payment processor and never stored on our servers
Messages you send through our contact form or email
Product reviews or testimonials you submit

Information collected automatically:

IP address, browser type, operating system, and device information
Pages viewed, time spent on pages, and navigation patterns
Referring website or search terms that brought you to our site
Cookie data and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including shipping and delivery
Communicate with you about your order status, shipping updates, and customer service inquiries
Send marketing emails and newsletters (only with your consent, and you may opt out at any time)
Improve our website, products, and customer experience
Analyze site traffic and usage patterns through Google Analytics
Detect and prevent fraud or unauthorized transactions
Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We share your information only with the following types of third parties, and only as necessary to operate our business:

Payment processors: To securely process your credit card and payment transactions
Shipping carriers: To deliver your orders (name, address, and phone number for delivery coordination)
Google Analytics: To analyze website traffic and usage patterns. Google may collect data through cookies on our site. See Google’s Privacy Policy
Email marketing platforms: To send newsletters and promotional emails to subscribers who have opted in
Website hosting provider: Our hosting provider stores website data on secure servers
Legal requirements: We may disclose your information if required by law, court order, or government regulation

4. Data Security

We take reasonable measures to protect your personal information, including:

SSL/TLS encryption for all data transmitted between your browser and our website
Secure payment processing through PCI-compliant payment providers
Regular security monitoring and updates to our website
Limited access to personal information among our team members

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience. These include:

Essential cookies: Required for basic website functions such as shopping cart, checkout, and account login (WooCommerce session cookies)
Analytics cookies: Google Analytics cookies that help us understand how visitors use our website. These cookies collect anonymous, aggregated data
Preference cookies: Remember your choices such as cookie consent preferences

You can control cookies through your browser settings. Disabling cookies may affect some website functionality, particularly the shopping cart and checkout process.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to legal retention requirements
Opt-out of marketing: Unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or contacting us directly
Cookie preferences: Manage your cookie consent through the banner on our website or your browser settings

To exercise any of these rights, please contact us at [email protected].

7. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know: You may request details about the categories and specific pieces of personal information we have collected about you
Right to delete: You may request deletion of your personal information, with certain exceptions
Right to opt out of sale: We do not sell personal information. If this changes, we will provide a “Do Not Sell My Personal Information” link
Non-discrimination: We will not discriminate against you for exercising your CCPA rights

To submit a CCPA request, email us at [email protected] with the subject line “CCPA Request.” We will verify your identity before processing your request and respond within 45 days.

8. European Visitors (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

Legal basis: We process your data based on: (a) your consent, (b) performance of a contract (order fulfillment), (c) our legitimate business interests, or (d) compliance with legal obligations
Right to data portability: You may request your data in a structured, machine-readable format
Right to restrict processing: You may request that we limit how we use your data
Right to object: You may object to our processing of your data for direct marketing purposes
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time
Right to lodge a complaint: You may file a complaint with your local data protection authority

To exercise these rights, contact us at [email protected].

9. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately and we will take steps to delete that information.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

Order data: Retained for 7 years to comply with tax and accounting requirements
Account data: Retained until you request deletion of your account
Marketing data: Retained until you unsubscribe or request deletion
Analytics data: Aggregated analytics data is retained indefinitely; individual session data follows Google Analytics retention settings

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: eastcoastrustic.com/contact-us